>Getting Started with Google Adwords
>For those that maintain a Google profile, manage multiple blogger accounts, adsense, adwords, analytics, and the like, you are aware the you could spend every waking hour logged into the backend of your google account until the end of time. The webmasters tools alone can blow your mind if you are anything short of a web developer by trade. All that said, there are some basic tools within the platform that you can and should familiarize yourself with. Let’s take a look at one of the largest advertising platforms in existence: Google Adwords. This was a $23 billion dollar industry in 2009.
Where to start? Try the wikipedia page on the topic for some basics and historical perspective. You’ll notice that many chose to work with an agency to manage their SEM campaigns. But it’s not something that you have to do, if you care to invest the time to become educated. One great tool is the Google adwords editor program which is free to download. It also allows you to circulate proposed changes to colleagues prior to finalizing them. If you are only managing one campaign you may find you do not need it, but it’s great for small size marketing agents managing a few accounts.
These ads you are buying are being displayed in generally two different realms. One is the “sponsored links” section of Google search results, the other is throughout the “Google Display Network” which is where Google Adsense comes in. These are displayed on sites that choose to render Google Adsense advertising. You can elect the types of sites that your ads will display on within this network as part of your campaign. Or Google can select this for you. You can and should also dictate geographic parameters on both.
Tutorials are always a good option to educate yourself.. Here’s one with a nice British accent.
