Don’t be a Turkey. Ham it up!
Feed More Than One Mouth.
All week and for weeks to come the various new media, marketing and thought leader blogs that I follow will be hyping their holiday themed posts. This happens for a few reasons. It’s topical, people are searching on holiday search terms and we all get immersed in merriment whether we want to or not. Who am I to fight this? So let’s give it a shot. Turkey talk with a helpful marketing tip baked in.
Our Thanksgiving this year consists of a set of parents in town, a new baby to entertain and extremely cold weather to coop us up. We’ve been eating well, drinking better wine than I am normally privy to and going to bed very early. Good times.
Behind the scenes content can often cover more bases with the same message. Just sent an internal email? Read it with your media hat on – if it’s kosher (ham is not) then consider offering it to some key media contacts. Could you also post it to aggregators or photo sites to build additional inbound links? How will it taste with eggs? Who am I kidding – everything is good with eggs.
With the number of mediums expanding constantly and a diverse set of stakeholders always in play, make sure that your content speaks to multiple audiences and can be re purposed over time and remain relevant, or in this case, tasty.
Don’t be a turkey. Ham it up.
Contact info and testimonials. In Vermont and want to improve your small biz marketing? Do it for the cost of lunch. Not turkey.
