Making the Most of Celebrity Visits

With the time restraints of new fatherhood and preparing to relocate, there has not been a lot of time for hitting the mountains this year. I did get up once thanks to some friends, but in general the focus is elsewhere.

Last season Glen Plake arrived uunannounced (which is his MO). This is often the case with any sort of celebrities. You often don’t have a lot of notice as to when they will arrive at your business. Your time is short, but make sure to snap some photos, get a signed poster endorsing your business, or if you have time, put on your media hat and interview them. Do your best to ask them questions that are not what they always hear. The best interviews are always ones that cover new ground or areas that are not already well worn. The better the interview, the larger an audience will be interested in it, and thus exposed to your business.

I was able to secure a chairlift ride with Glen Plake (rad!) while he was in Oregon last year. Kept the questions light yet on topic and allowed the Glen Plake character to lead the fun. Ended with a chance for him to promote his tour.