How Many Hats Do You Wear?
Getting attention for your product or service used to be simple. There were customers you could reach and some you could not, based mostly on geography. You had a sign out front and maybe bought some ads in the mainstream media. If your business model was sound, that system worked out. Now that consumers have been empowered by ease of research via the internet, wearing the two hats of operator and advertiser is nowhere near enough to remain viable among your competitors.
Geography is much less of a barrier, costumer reviews and content driven business websites are paramount, and the business toolbox requires a nimble plan and diverse skill set. Sure – Nike, Pepsi, Kleenex and Carl’s Jr, etc can pay huge marketing shops or multiple boutiques gobbs of money to drive their SEO, SEM, social, display ads, print, tv, radio, merchadising, and outdoor.
But what about the local hardware store, hairdresser, B&B, golf course, vineyard, RV park, bike shop and the like? They need to wear many hats or work with a someone who does to assess their needs, solve some challenges, teach some tricks and not break the bank.
In our upcoming trip I look forward to taking my experience in SEO, PR, digital marketing, social media, video production, advertising, promotions, tourism, and events to folks who need a little help, without all the hype and overhead of large marketing firms that require large commitments or time and resources.
Speaking of many hats – check out Baby Kaylin wearing many hats a few nights ago as we pack for the trip. We hit the road Jan 4thish. Napa Valley, CA region is first destination. If the weather is decent, we’ll stay a few weeks.
