10 Quick and Easy Facebook Fixes For Small Business
Do better.
We’ve all seen them. Brands that could/should have valuable and growing online tribes that are equivalent to third party marketing bullhorns. Sadly, the simple realities of how social media operates is not part of that brand’s delivery in the online space. Offering direct tips to help them can even be seen as threatening, so it just marches on. We’ll talk about obvious fixes for email marketing, twitter, your blog, your video and your website in future posts. Let’s start with Facebook content.
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Post less. Once per day max. Twice if you have actual breaking news to fit in. Relevancy drops due to over posting meaning your info is seen by less and less of your fanbase.
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If the same 10ish people are the only ones who are interacting, it’s safe to assume you are preaching to a tiny choir. Don’t be fooled by that interaction. A private club shouldn’t be your goal.
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Be more interesting and inviting to light-connection fans to broaden your online relationships. Inside jokes don’t help much. Expand your topics/style and you’ll expand your audience.
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Use fill in the ______. People love it.
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Ask questions that request short and/or funny one word answers that are loosely relevant to your company. People like that.
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Mix in brand content and/or sell 1 out of every 3 or 4 posts.
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Post sometimes between 5 and 8 p.m. It’s when the largest percentage of people are browsing. New posts hit the feed best and this is when most are online.
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Get your website link on your wall. Put it in your “about” line right at the front so it displays on the left column of your wall. Don’t make people hunt for it.
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Use “Facebook as your brand” and cross polenate (post useful/personable info) with relevant brands in your region/industry. Relevant fans will find you that way over time.
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Don’t use 3rd party apps to post to Facebook. At least at this point, the newsfeed seems to rank them lower. Login and get real.
It would be easy to make this list 20 or 30 items long. Add others in the comments if you like.
Doing the above will help you reach more of your current fanbase, give you a higher rate of organic fan growth, make your wall less like a ghost town, increase “shares”, and make the investment of time and brainpower into Facebook far more in line with overall marketing goals of getting your business more exposure and developing relationships with your customers.
In my next post I’ll do a top 10 of obvious tips to improve your Facebook advertising spend. Tune in for that. Want to bounce your Vermont small business marketing strategy off me? Happy to help. No commitment – you just buy lunch. It might be the best $12 you ever spend.
