Testing Out New Equipment – Vermont Video Solutions
Cameras don’t make videos. People do. Well, sort of.
I just recently got my hands on a new Canon XA10 and have outfitted myself with three different microphones, a new tripod and found a used camera bag that will hold all the cords and cables as well. There’s always a learning curve when you upgrade to new equipment and the fastest way up that curve in my experience is to watch tutorials and put the equipment to use in the field. We are now underway!
I generally have three primary deliverables as far as video is concerned:
- Marketing driven storytelling that focuses on turning unstaged real life and real people into tightly edited and entertaining videos across your online channels. Any topic.
- Business overviews to allow for customers to “press play” on your homepage and learn it all.
- Newsy segments from either a journalistic or branded point of view.
The first jaunt “out of the barn” for my new gear was to Five Hills Bikes in Waterbury, Vermont. This is the home of bike29.com. They are looking to test some “how to” videos on commonly searched internet terms relevant to their business, as well as communicate their small business nature and family character. Here’s the result.
There is no end to the amount of time and effort you could expend on video production so keep in mind your goals and budgets. This level of quality and entertainment is affordable, fast and for many purposes, very effective.