*NEWSFLASH* Press Releases Should Get You Press

Be Relevant.

Recently I did some press release work for Mt. Abram Ski Area in Maine.

The announcement is getting some nice coverage helped along by attracting Associated Press interest. (Link is now out of date – but it was to many mainstream news outlets covering this news announcement, helped along by AP pickup.)

If your news releases are mostly netting you a few internet cut-and-pastes, then consider some professional help. You likely need to refine your message and timing to be more useful to media outlets. It may also be time to strip your marketing copy from your media relations.

Bonus tip: don’t oversend press releases turning your brand into more of an annoying pest rather than a trusted source. Restraint is a key component of media relations in today’s noisy news climate.