About

• Husband and new dad.
• Versed in all aspects of multichannel marketing, PR and social media (big and small budgets) after a decade of expanding responsibilities within the ski/golf/tourism industry on both coasts.
• Providing my diverse skills and digital citizenship to businesses who wish to be more relevant to their audience in the rapidly evolving marketing landscape.
• Capable videographer, editor and multimedia producer.
• Adept at business analysis in the interest of exposing unique stories, marketing strategies and media messaging/targets.
• Laughs at silver bullets. Every business operates in a unique context. Let’s examine yours and act accordingly.
• Serving business clients in Vermont and snowsports clients nationwide.

How do we start?

• I meet you for lunch, coffee or beer (you buy). We chat all about your marketing. If there’s a reason to work together, good. If not, then we had lunch, coffee or beer, which is also good.
• I also offer the $50 phone call or video conference consultation (up to 2 hours). Ask questions. Get guidance.
• Want me on-site? $300 gets me in your place of business for a long half day. Great for hands on staff training or social start up.
• Or just drop an email and I’ll get back to you. 1alexkaufman(at)gmail.com or use the below field.

Testimonials:

“Alex knows social marketing. And he knows how small business should focus its energy so as to make the most of it. Alex trained three people in our office to integrate social media into our regular customer service, marketing and merchandising efforts. He made it accessible and we got quick results. He has a way of communicating that is fun but also candid and efficient.” Steve Hingtgen – Owner, Vintage Trailer Supply via LinkedIn

“I highly recommend Alex to anyone looking for a marketer/communicator with great skills in the social media space.” Eric Hoffman – Interactive Marketing Manager, Park City Mountain Resort via LinkedIn

“I learned a ton from him and he was/is always thinking of new, creative, and awesome ideas fully tailored toward whatever audience needs to be tailored to. He is a one-man marketing machine.” Jessie Perkins – Network Facilitator at Bethel Area Non-Profit Collaborative via Slopefillers

“Alex is one of the rare examples of a Marketing Director who understands how to communicate to a wide array of audiences with just about every communication method in the book.” Dave Amirault – Interactive Marketing Manager, Aspen/Snowmass via LinkedIn

“This I will say, Alex worked for me as a Snow Reporter, de facto Communications Manager at Killington and was/is top notch. Anyone looking for thoughts on him can start with me.” Steve Wright – VP Marketing and Sales, Jay Peak Resort via Slopefillers

“Alex is a leader in communication, ideas, brand management, and recognizing the needs of a business for it to be vital and of interest to customers and industry peers alike.” Thomas Prindle – VP Marketing, Attitash and Wildcat Ski Areas via LinkedIn

“Alex has done work for me at The Snow Industry Letter and I would recommend him without reservations. He is a pro.” Mary McKhann – Publisher, Snow Industry Letter via Slopefillers