There has not been a new post in quite some time. That’s not because there’s been a lack of activity to talk about, just that I’ve been eyeball deep in client delivery AND starting a new FT job. Thankfully these two activities go hand in hand. It’s a little different than the norm. Here’s the story.
I am now the Marketing Strategist at the Vertek Division (Randolph, VT) of Applied Research Associates, which is based in Albuquerque, NM. They’re an engineering and R&D company that solves large national problems from divisions nationwide. I spend about half of my time developing their digital marketing presence around certain products within their overall ARA web scope. The other half of my time I continue to offer freelance communications and media services locally and within the national snowsports world. These clients are invoiced from ARA rather than me personally, but that’s the only difference. I have basically been “acquired” as a business entity by ARA (my word not theirs). The role may evolve as we progress.
You’re on a boat.
No you’re not on a boat, but there’s much to be gained from looking at our marketing gameplans through real life analogies. Some are more useful than others. Let’s try hopping on a boat and see how it goes. Read more
Send Them An Email They Will Open.
Regardless of the shnazzy graphics, marketing copy and calls to action you bake into your one time or ongoing email marketing campaigns, your time and effort could all be for not if you are not willing to think like your recipient prior to deployment. Send an email you might open yourself (if you were your audience).
Open rates are low. You want them to be higher. Edit yourself. Be interesting, relevant and brief in the subject line. This is not a spot for repeating the name of your company (it’s in the from field anyway), but rather to make the reader curious and expecting more than an advertisement. Read more