In what’s becoming an annual tradition, the family hit the road for a weekend in Jay, Vermont for the August West Festival. My wife designs, sews and sells handmade baby clothes making this hippy / honky / family event a vending no-brainer. This year’s added twist was that the ski area handed me the keys to their twitter account for the weekend. (I’m generally plug and play for mountain or tourism brands)
We’d cover the travels from a visitors angle documenting the process of getting to, rolling through and making due as a traveling family. It was fun and is likely something we could do for other tourist spots if there was a reason to. Not only does the public get a unique and third party story told, but it also can help to identify new content opportunities and communication styles at the location that can be used by staff into the future.