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		<title>Buying Mom Some Facebook Ads For Mother&#8217;s Day</title>
		<link>http://mediawithak.com/2012/05/14/buying-mom-some-facebook-ads-for-mothers-day/</link>
		<comments>http://mediawithak.com/2012/05/14/buying-mom-some-facebook-ads-for-mothers-day/#comments</comments>
		<pubDate>Mon, 14 May 2012 20:28:15 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mediawithak.com/?p=1082</guid>
		<description><![CDATA[That&#8217;s what I did this year. Rather than sending flowers or a gift card, I started a small Facebook advertising campaign for my mom&#8217;s retail store, Betsy&#8217;s Sunflower in Brooklin, Maine for Mother&#8217;s Day. She had no idea at first. Then all of a sudden she was frolicking in customer interaction, inquiries and new fans [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=1082&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Can We Heat Vermont With Irene&#8217;s Riverbank Trees?</title>
		<link>http://mediawithak.com/2012/05/03/can-we-heat-vermont-with-irenes-riverbank-trees/</link>
		<comments>http://mediawithak.com/2012/05/03/can-we-heat-vermont-with-irenes-riverbank-trees/#comments</comments>
		<pubDate>Thu, 03 May 2012 20:41:01 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
		<category><![CDATA[Charitable]]></category>
		<category><![CDATA[Newswriting]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cleanup]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[firewood]]></category>
		<category><![CDATA[heating]]></category>
		<category><![CDATA[irene]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[outdoors]]></category>
		<category><![CDATA[rivers]]></category>
		<category><![CDATA[vermont]]></category>

		<guid isPermaLink="false">http://mediawithak.com/?p=1054</guid>
		<description><![CDATA[That&#8217;s a lot of wood. Recently my family moved to Bethel, VT. It&#8217;s been great. We have been enjoying weekends that are a mix of hardware stores, garage sales and manual labor on our little plot of land. Every day we travel along routes 12 and 107 and are reminded of what went on just [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=1054&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediawithak.com/2012/05/03/can-we-heat-vermont-with-irenes-riverbank-trees/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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		<title>Vermont Travel Industry Conference April 12-13</title>
		<link>http://mediawithak.com/2012/03/20/vermont-travel-industry-conference-april-12-13/</link>
		<comments>http://mediawithak.com/2012/03/20/vermont-travel-industry-conference-april-12-13/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 19:57:20 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Ski Industry]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://mediawithak.com/?p=1007</guid>
		<description><![CDATA[I&#8217;m going. Are you? The full slate of events is available on VTIC.org. I&#8217;ll be attending in my typical dual role as half communications consultant/freelancer with a ski/tourism background (otherwise known as Mediawithak) and half Ski The East Online Editor, Sales, and PR guy. Yes, I do both of those things. This recent post explains. I&#8217;m [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=1007&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediawithak.com/2012/03/20/vermont-travel-industry-conference-april-12-13/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<item>
		<title>A Strictly PR Perspective on PCMR vs Talisker</title>
		<link>http://mediawithak.com/2012/03/10/a-strictly-pr-perspective-on-pcmr-vs-talisker-11/</link>
		<comments>http://mediawithak.com/2012/03/10/a-strictly-pr-perspective-on-pcmr-vs-talisker-11/#comments</comments>
		<pubDate>Sat, 10 Mar 2012 15:46:13 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Ski Industry]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mediawithak.com/?p=967</guid>
		<description><![CDATA[In recent days Park City Mountain Resort released a coordinated internet blitz publicizing a lawsuit they have filed against their neighboring owner group Talisker, which owns and operates Canyons Resort. I am not going to comment on the validity of the lawsuit or who may be in the right. This lawsuit has a marketing department on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=967&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediawithak.com/2012/03/10/a-strictly-pr-perspective-on-pcmr-vs-talisker-11/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">mediawithak</media:title>
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		<title>Client and Employment Update March 2012</title>
		<link>http://mediawithak.com/2012/03/07/client-and-employment-update-march-2012/</link>
		<comments>http://mediawithak.com/2012/03/07/client-and-employment-update-march-2012/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 01:40:43 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Ski Industry]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Video]]></category>

		<guid isPermaLink="false">http://mediawithak.com/?p=920</guid>
		<description><![CDATA[There has not been a new post in quite some time. That&#8217;s not because there&#8217;s been a lack of activity to talk about, just that I&#8217;ve been eyeball deep in client delivery AND starting a new FT job. Thankfully these two activities go hand in hand. It&#8217;s a little different than the norm. Here&#8217;s the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=920&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediawithak.com/2012/03/07/client-and-employment-update-march-2012/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">ARA-LOGOprint2</media:title>
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		<item>
		<title>Tell Your Story &#8211; NAHA Video at Jay Peak</title>
		<link>http://mediawithak.com/2012/01/29/tell-your-story-naha-video-at-jay-peak/</link>
		<comments>http://mediawithak.com/2012/01/29/tell-your-story-naha-video-at-jay-peak/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 14:16:58 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Ski Industry]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Video]]></category>

		<guid isPermaLink="false">http://mediawithak.com/?p=911</guid>
		<description><![CDATA[There&#8217;s been a lot of growth at Jay Peak lately. What hasn&#8217;t changed is the authenticity and commitment of the folks who choose to call it home. Doing a handful of these story tellers this winter for their website, social outposts and on-site cable channel. What story do you want told? &#160; More info on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=911&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediawithak.com/2012/01/29/tell-your-story-naha-video-at-jay-peak/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mediawithak</media:title>
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		<title>Expertise Featured in Regard to Snowbasin PR Scenario</title>
		<link>http://mediawithak.com/2012/01/03/expertise-featured-in-regard-to-snowbasin-pr-scenario/</link>
		<comments>http://mediawithak.com/2012/01/03/expertise-featured-in-regard-to-snowbasin-pr-scenario/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 22:32:33 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Newswriting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Ski Industry]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Video]]></category>
		<category><![CDATA[ski]]></category>
		<category><![CDATA[Slopefillers]]></category>
		<category><![CDATA[Utah]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://mediawithak.com/?p=900</guid>
		<description><![CDATA[Gregg Blanchard who heads up the popular ski industry marketing blog Slopefillers contacted me regarding the recent online firestorm bestowed upon Snowbasin Resort in Utah. A not-so-appealing video hit the internet featuring a ski patroller acting in a less than customer focused manner as well dropping an f-bomb on a guest. The guests were youngish [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=900&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediawithak.com/2012/01/03/expertise-featured-in-regard-to-snowbasin-pr-scenario/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<item>
		<title>Ski The East &#8211; 2012 Winter Client Spotlight</title>
		<link>http://mediawithak.com/2012/01/02/ski-the-east-2012-winter-client-spotlight/</link>
		<comments>http://mediawithak.com/2012/01/02/ski-the-east-2012-winter-client-spotlight/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 15:19:49 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Ski Industry]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[ski]]></category>
		<category><![CDATA[ski the east]]></category>
		<category><![CDATA[skiing]]></category>
		<category><![CDATA[vermont]]></category>

		<guid isPermaLink="false">http://mediawithak.com/?p=873</guid>
		<description><![CDATA[If you&#8217;re an eastern skier, you&#8217;ve likely seen the Ski The East stickers on helmets, cars, skiers, foreheads and your favorite bar. The flagship brand and online community of Burlington, Vt. based Meathead Films, Ski The East is a source of pride, stoke and stylish gear for the eastern skier. This winter Geoff and Rooster [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=873&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediawithak.com/2012/01/02/ski-the-east-2012-winter-client-spotlight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Ridiculous Marketing Analogy Tuesday &#8211; On a Boat!</title>
		<link>http://mediawithak.com/2011/12/27/ridiculous-marketing-analogy-tuesday-on-a-boat/</link>
		<comments>http://mediawithak.com/2011/12/27/ridiculous-marketing-analogy-tuesday-on-a-boat/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 13:34:37 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Newswriting]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[boat]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[vermont]]></category>

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		<description><![CDATA[You&#8217;re on a boat. No you&#8217;re not on a boat, but there&#8217;s much to be gained from looking at our marketing gameplans through real life analogies. Some are more useful than others. Let&#8217;s try hopping on a boat and see how it goes. The boat is your business. It floats or sinks. It gets where [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=806&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Four Ways to Promote Your Vermont Business</title>
		<link>http://mediawithak.com/2011/12/26/there-are-four-ways-to-promote-your-vermont-business/</link>
		<comments>http://mediawithak.com/2011/12/26/there-are-four-ways-to-promote-your-vermont-business/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 00:38:07 +0000</pubDate>
		<dc:creator>mediawithak</dc:creator>
				<category><![CDATA[Alex Kaufman]]></category>
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		<description><![CDATA[Buy, Beg, Bug or Earn. One of my fav &#8220;smart guys&#8221; on the national stage is David Meerman Scott. I got a chance to hear from him in person a few years ago. This post called &#8220;what we all really want is attention&#8221; may have been the piece that coined the above phrase. It&#8217;s worth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediawithak.com&#038;blog=15947365&#038;post=780&#038;subd=mediawithak&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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